“As Gandhiji emphasized, handloom garments are the true symbol of our nation’s freedom.” Today, more than ever, it is important for us to give value and preference to handloom cotton sarees. Unfortunately, the number of weavers involved in this traditional craft is steadily declining.
Once upon a time, weaving families not only earned their livelihood but also lived a life enriched with art and creativity. But today, how many of those families enjoy a comfortable life is a big question. As children pursue higher education and move on to different professions, the number of families continuing in handloom weaving has drastically reduced.
The Sourashtra Community and the Handloom Tradition
During the Nayak dynasty, the Sourashtra community migrated from Gujarat to Tamil Nadu, and their primary occupation was handloom weaving. For generations, they mastered the art of weaving sarees with patience, skill, and unmatched imagination.
The unique creation born out of their craft is the Madurai Sungudi Saree, also known as Sungudi Cotton Saree. For more than 100 years, Sungudi sarees from Madurai have been renowned across Tamil Nadu. With their elegance, softness, and traditional designs, Sungudi remains a must-have attire in every woman’s wardrobe.
The Decline in Quality Due to Competition
In today’s competitive textile market, some businesses reduce prices by compromising on quality. At first glance, all Sungudi sarees may appear the same, but the true quality can only be felt after wearing and washing them.
In terms of fabric quality, there are varieties ranging from 60 count to 120 count. It is not easy to identify the difference at first sight. Only after washing does the durability and colorfastness reveal itself. Typically, sarees are sold with single dyeing, but double dye Sungudi sarees ensure that colors remain vibrant for a long time. Some brands have adopted this improved method.
The Starch Illusion
Another common practice is applying starch before selling sarees, making them look stronger and more refined than they actually are. But this illusion doesn’t last—after the first wash, the lack of real quality becomes evident.
What Should We Do?
We must choose authentic and trusted brands like Prabanja Sungudi Sarees for genuine quality. It is our responsibility to value the hard work of Sungudi weavers and support the handloom saree industry. By doing so, we preserve not just a product but a heritage.
A Sungudi saree is not merely a piece of clothing—it is a symbol of Tamil culture, Madurai tradition, and India’s handloom pride.
